Agriculture

After very serious consideration, we have decided to close our Pick Your Own Strawberry fields for the 2025 season. Our customers’ experience is most important to us, and we need to make this call to keep from giving our community sub-par service.
We knew balancing our farm stand at 21 Wells Road and expanding our Pick Your Own business would make the strawberry season even more dynamic. This step was important to us from a farm business perspective but more importantly from a community perspective. Farms are an important part of Cape Elizabeth, and we are committed to keeping farmland working in our town.

We knew the needs of our farm stand, but we had not experienced the intense demand for Pick Your Own. It became very apparent that balancing the demand for strawberries across two high volume businesses would impact our customers. It was a tough decision to close Pick Your Own, but one we needed to make because we weren’t able to properly supply our farm stand.

We truly thank you for helping us grow as a business and we do know that we will be ready in 2026 to balance strawberries across our business. As our father (Bill Jordan Sr) always said – “all you can say about next season at this point is that it will be different”. The dynamics that we felt this year of a wet and cool spring left us with less productive plants than we’d hoped. 2026 will offer a different set of challenges; we are used to that, which is part of the excitement of farming.

We will continue to have Pick Your Own Strawberries in coming years and will be growing strawberries on Bowery Beach Rd. again next year but will always prioritize our core business – our farm stand. We thank everyone that came and picked for their support, kind words, and help in learning how to do better! Here’s to a bountiful 2026 strawberry season!